5 Tips For Avoiding Trade Show Display Disasters
Just when things are going well and getting busy, something disastrous happens, and a trade show display is no exception. You do have the opportunity to avoid or reduce the effects of these mishaps, and it's important to arrive as prepared as possible. Here are 5 important tips for avoiding hazards at an exhibition.
Make A Trade Show Display Checklist:
Forgetting something important is one of the most common triggers of a disaster. Imagine flying 1,500 miles, setting up, and realizing the brochures aren't there, or the prizes for the attraction are missing. Or, worse yet, that there are no business or contact cards. Long before the day of the show, make sure to have a comprehensive list, which includes absolutely everything needed for the exhibition. To make it easy to use, group the items into groups that they'd be used in. From there, it is even possible to divide that list, and therefore, divide the responsibility to ensure everything is remembered and ends up where it needs to be.
Bring A Repair Kit:
When there's 'stuff', travel, and tons of people involved, things will inevitably break. Instead of guarding everything like life depends on it, bring a comprehensive repair kit. This should include a needle and thread for fabric repairs. There should be tape, sticky tack, scissors, and plenty of pens and pencils. To ensure the kit has everything, go through each segment of the trade show display and decide what might be needed.
Make Sure Everyone Knows What They're Doing:
It might seem somewhat funny, but practicing and deciding who is doing what, before the show, is extremely important. Why? Rather than coming off as unorganized or unprofessional, the trade show display staff will appear far more experienced and genuinely 'look' like experts. The increased confidence levels can also help significantly.
Have A Practiced Script Ready To Go:
It can be a bit difficult starting a conversation and sales pitch with a complete stranger. Therefore, having a few expertly crafted scripts can be an excellent way to start the pitch off on a positive note. In addition to a set script, however, make sure staff prepares for some of the common questions attendees will undoubtedly ask.
Know How Long Full Setup Will Take:
In an exhibition, every minute translates directly into profits and ROI. Therefore, a booth that isn't completely ready to go when attendees arrive is losing money. To prevent this, practice setting everything up from start to finish long before the show date arrives. This provides the perfect opportunity to time everything, so that it's ready on time. It also helps to identify anything that doesn't work correctly, is in need of repairs, or that will require additional help to get set up and ready to go.
These tips might sound simple, but they are often neglected during an exhibition. By using them, however, businesses can avoid many of the possible disasters that can occur with a trade show display and turn the experience into a much more relaxed situation.
About the Author:
Mike Levi is the president of the full service Chicago trade show exhibits provider, Ion Exhibits. For a professional trade show exhibit, Chicago based Ion Exhibits offers rental, design, creation, shipping, and more.
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