Five Guaranteed Ways To Boost the Visibility of Trade Show Exhibits
When competing against numerous other trade show displays in a busy exhibition, grabbing the attention of attendees is an absolute must. Unfortunately, with so many different types and styles of trade show exhibits, this is no easy task. Here are five great tips to ensure businesses get the most out of each show.
Influence Visitors With Color
It might not seem like it, but color can impact how many attendees are attracted to certain trade show exhibits and how open they are to the sales pitches. Red, for example, is believed to get attendees' attention and compel them to buy. Yellow gets people excited and energetic while light blue has a calming and relaxing effect. For a professional or regal appearance, choose dark purple, blue, or green. Be careful, however. Getting too many colors and images in one area can make things look confusing, overwhelming and chaotic.
Movement Catches Eyes Quickly
When something moves, we can't help but look; trade show displays are no different. Games, presentations, attractions, and prize wheels are all ideal for this. Trade show exhibits featuring moving displays and product demonstrations are also quite effective. By getting things moving on the exhibit, and the crowd will start moving in the right direction too.
Light The Way
The show venue might be well lit, but it doesn't have enough light to highlight certain products or segments of specific trade show displays. If used correctly, lighting can have the same effect on attendees that color does; their eyes will naturally follow the light to the brightest areas. This will ensure the right areas of the display get the most attention. Some even combine the effects of light and color by including a light show or projected display.
Concise Messages Have The Most Power
Attendees only take seconds to read and absorb information, so if trade show displays have lengthy messages, they won't get read or be remembered. Therefore, keep taglines and headlines as short as possible. It also helps to limit the number of products and services being promoted. Then, narrow the content further by marketing the most important benefits, and keeping the message as easy to read and comprehend as possible.
Everything Must Work Toward A Common Goal
No matter what is included in the booth's design or marketing plan, it all needs to help the staff work toward a single main goal. For the best results, make sure this goal is measurable and easy to track from start to finish. This will also add to the professionalism of the entire design and help boost the trust and authority levels of the company's exhibit.
Designing and creating the perfect trade show displays is definitely a science. For the best results, exhibitors need to bring lighting, color, marketing message, layout, and content together seamlessly, while meeting the needs of the targeted attendee.
About the Author:
Chris Harmen writes for Skyline DFW, the leading provider of Dallas trade show displays. In addition to trade show exhibits, Dallas and area businesses can access a full line of services, supplies and expert advice offered by Skyline DFW at an affordable price.
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